The Endocannabinoid system

The Endocannabinoid System is often referred to as the link between body and mind. Endocannabinoids  are lipid-based neurotransmitters that bind to cannabinoid receptors on nerve synapses in the mammalian brain and the central and peripheral nervous systems. The Endocannabinoid System is responsible for regulating the physiological and cognitive processes such as appetite, pain sensation, mood, and memory, which allows the body to more achieve a homeostatic state.

What are Phytocannabinoids?

Phytocannabinoids are compounds that are found in hemp plants. These cannabinoids trigger the Endocannabinoid System in the body. Cannabidiol, or CBD, is just one of the 113 phytocannabinoids found in hemp.  Unlike some competitors, Alive Market utilizes all of the phytocannabinoids found in the plant, making it a full spectrum product.

CB1 & CB2 Receptors

The two primary Endocannabinoid receptors have been identified as CB1 and CB2 receptors. These receptors are found predominantly in the brain and immune system. Cannabidiol (CBD) is one of the 113 phytocannabinoid found in hemp and cannabis plants that binds to these pathways  to trigger  immune responses and/or stimulates nervous system activity. Furthermore, unlike THC, CBD is non-psychoactive; it provides all of the health benefits and none of the intoxicating effects!

What are Terpenes?

Terpenes are fragrant oils that give hemp its aromatic diversity and bind to receptors in the brain to provide various mind and body reliefs.  Alive Market sells Full Spectrum products, in which all of the cannabinoids and terpenes work together in what is called the "Entourage Effect."  This magnifies the therapeutic benefits of each of the components of the plant.  In other words, the whole is greater than the sum of its parts.  

Full Spectrum!

Alive Market uses FULL SPECTRUM CBD, or whole plant CBD, which contains every Cannabinoid found in the hemp plant.  This provides a large variety of naturally occurring VITAMINS and MINERALS such as Vitamin A, C, E and as well as Complex B Vitamins like Riboflavin, Thiamine, and Niacin (vital for a healthy immune system, Nervous System, and Brain Development).

Alive Market's full spectrum hemp CBD products start with organic, NON-GMO, pesticide free, high CBD raw hemp flowers. It's then processed into distillate oil and mixed with organic, Non-GMO MCT Coconut Oil.

About The Hemp Farm

Quality Products Start In the Soil!

Alive Market is committed to creating high quality products by utilizing natural techniques that give back to the Earth.  Our hemp is grown in Southern Colorado using 100% no-till and living soil practices. 

The soil is the foundation to growing healthy plants. Hemp is a bioaccumulator, meaning it absorbs heavy metals and other environmental contaminants into its cells.  Therefore, it is crucial that none of these contaminants are present in the soil, in order to produce the highest quality product possible.  This is achieved with no-till, living soil, which is an organic, sustainable farming practice that utilizes natural decomposition of the plant to provide nutrients for future growth.  Tilling is the practice of removing the fallen plant material from the soil surface prior to planting.  Since we do not till the soil, all of that fallen plant material is left to decompose naturally, increasing the beneficial and nutritious microbes of the soil,  i.e. a "living" soil.   This method  conserves the fuel and time that would be needed to till the soil,  and the insulated top soil helps to reduce water consumption.  Furthermore, this eliminates the addition of heavy metals and other contaminants from the tilling machinery into the soil.   Alive Market's soil is 100% free of synthetics, pesticides, and other such contaminants.  We understand the importance and effectiveness of natural farming practices in order to create a more pure and holistic product. 


The Value of No-Till Gardening

There have been long traditions of unproductive practices in agriculture that consist of tilling, or breaking up, your soil after harvests. This alone breaks down the mycelium web produced through plant growth and takes away from the potential health and vitality of nature itself. The CBD plants that produce Alive Market's CBD oil have healthy vibrant foliage and have shown the immense importance of no-till permaculture and regenerative farming practices. The connection between plant roots and fungal webs are crucial to the plants terpene profiles.


CBD hemp flower, grown in America with no-till living soil, has a potent amount of terpenes and cannabinoids that produce a clean, amber-colored CBD oil.